Selecting the Right Skills & Endorsements for your LinkedIn Profile

By John Link

In the field of recruitment, LinkedIn is a tool that recruiters use extensively to discover talent. LinkedIn has done its part to stand out as the premier social media platform to maintain your professional online presence. With the many tools of the platform, assessing your profile strength, including which skills and endorsements you’re including to stand out, is a great way to fill-in profile gaps and get noticed by recruiters.

In a recent advising appointment, a student asked how relevant the skills and endorsements section of their profile is, considering many of the soft skills they’re likely to include are typical among many LinkedIn users. In fact, by default, when getting started with building a profile, a suggested listing of skills and endorsements is included, allowing one to remove and add to the section. When thinking about what skills to include in your profile, begin with thinking about what skill areas you would like endorsements for. It sounds simpler than described, but you are likely starting to think about skills through the lens of an employer.

Finding skilled and qualified professionals can be a challenging task for recruiters. With the help of LinkedIn, the advanced search features can make it easier to identify those who are a match, skill and ability wise, with what the recruiter is seeking in a qualified candidate pool.  Make adjustments to your skills by adding-in the most relevant skill areas for the field you’re interested in and arrange those desirable skills higher in the list. It is also a great idea to hide or remove skills that you believe do not provide any additional leverage as part of a job search, or for getting noticed by a recruiter.

If you’re stuck and cannot think of the most relevant skills to include in your profile, think about common skills desired in the field you’re targeting. Job descriptions, occupational and labor market tools such as or information collected from the Bureau of Labor and Statics are great places to get ideas.

It can take some time for you to receive endorsements by your contacts. Be patient, and make adjustments to your profile often.


John Link is the Assistant Director in the Webster University Career Planning & Development Center.